Innovation Fuel
Innovation Fuel is UCW’s weekly business podcast with Dr. Gelareh Farhadian and Dave Keighron. Through conversations with featured guests, the IF team shares relevant stories, lessons and tips that educators can use in the classroom. As firm believers in experiential learning, Dr. Gelareh and Dave invite their guests to share their journey and expertise with listeners to help build relevant case-study-type interviews that explore various business topics across all industries.
Innovation Fuel
B2B Marketing Insights: Volvo's Strategy for Social Media Success
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University Canada West
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Season 4
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Episode 55
In this episode of Innovation Fuel, Our hosts, Dave Keighron and Dr. Gelareh Farhadian, explore digital marketing in the automotive industry, focusing on B2B and employer branding. Our guest kris Granger Digital Marketing Manager at Volvo discusses creating diverse content, aligning with brand values, and using social media to build connections. Discover how data analytics and virtual reality shape the future of customer engagement.