Innovation Fuel
Innovation Fuel is UCW’s weekly business podcast with Dr. Gelareh Farhadian and Dave Keighron. Through conversations with featured guests, the IF team shares relevant stories, lessons and tips that educators can use in the classroom. As firm believers in experiential learning, Dr. Gelareh and Dave invite their guests to share their journey and expertise with listeners to help build relevant case-study-type interviews that explore various business topics across all industries.
Innovation Fuel
The Fluevog Shoes - Where Art Meets Business in the World of Unique Footwear
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University Canada West
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Season 3
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Episode 44
This episode of Innovation Fuel explores the world of Fluevog, a unique shoe company that marches to the beat of its drum. Dave Keighron and Dr. Gelareh Farhadian dive into Fluvog's niche customer base with CMO Stephen Bailey and learn how they've built a community around artistic vision and self-expression. Challenges like small batch production and adapting to e-commerce are discussed. Fluevog provides an inspirational case study on staying true to your values while running a successful business.