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Innovation Fuel

Innovation Fuel is UCW’s weekly business podcast with Dr. Gelareh Farhadian and Dave Keighron. Through conversations with featured guests, the IF team shares relevant stories, lessons and tips that educators can use in the classroom. As firm believers in experiential learning, Dr. Gelareh and Dave invite their guests to share their journey and expertise with listeners to help build relevant case-study-type interviews that explore various business topics across all industries.

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Innovation Fuel

Turning a family recipe into a full fledged business

February 14, 2023 • University Canada West • Season 3 • Episode 2

Join Dave Keighron and Dr. Gelareh Farhadian for another episode of Innovation fuel as they talk to Ekaose Mon-John Nwadiani, the CEO of HybisBrands, and learn how he found a hidden opportunity re-creating his favourite childhood beverage—turning it into a popular vegan-friendly drink with high nutritional value. Not only is John, an inspiring entrepreneur, but he was also a student many years ago of Dave here at UCW. So join them for a reunion as they discuss John's journey into entrepreneurship. They have a deep conversation covering John's insights into defining a competitive edge through micro-analysis and R&D. The challenges of handling market uncertainty during the COVID-19 pandemic and the importance of a business plan. Plus, much more!

Topics in the episode:
- Business Plan development
- PESTL Analysis
- Taking the product to Market
- Unique Value Proposition
- Scaling a Product